Nailing-the-University-Open-Day Nailing-the-University-Open-Day

Nailing the University Open Day: Strategies for Success

University open days are crucial events for attracting potential students and showcasing what your institution has to offer. A well-organized open day can leave a lasting impression, helping to increase enrollment and build a strong reputation. Here’s a guide on how to run an outstanding university open day that appeals to prospective students and their families.

Planning and Preparation

The foundation of a successful open day lies in meticulous planning and preparation. Start by setting clear objectives for the event. Determine what you want to achieve, whether it’s boosting enrollment numbers, showcasing new programs, or enhancing your institution’s image. Once you have your goals, develop a detailed plan that includes a schedule of activities, a list of necessary resources, and a team of dedicated staff and volunteers.

Key Elements of Planning an Open Day

Element Description
Objective Setting Define clear goals for the open day
Scheduling Create a comprehensive schedule of activities
Resource Allocation Ensure availability of necessary resources and facilities
Staffing Assemble a team of staff and volunteers to manage the event
Marketing Promote the event through various channels to attract attendees

This table outlines the essential elements of planning an open day, emphasizing the importance of each component.

Creating a Welcoming Atmosphere

First impressions matter, so it’s essential to create a welcoming atmosphere right from the start. Set up an information desk at the entrance with friendly staff ready to greet visitors, answer questions, and provide maps and schedules. Ensure that the campus is clean and well-maintained, and consider providing refreshments to make guests feel more comfortable.

Using Attractive Signage

Effective signage is crucial for guiding visitors and highlighting key attractions. Neon signs, in particular, can be a great way to draw attention to specific events or sports facilities. These bright, eye-catching signs can showcase your university’s unique offerings, such as special lectures, athletic facilities, and arts programs. Neon signs not only help with navigation but also add a modern and vibrant touch to your campus, making it more appealing to potential students.

Highlighting Academic Excellence and Scholarships

Prospective students and their families are keen to learn about the academic strengths of your university. Organize presentations and Q&A sessions with faculty members to discuss various programs, research opportunities, and career prospects. Additionally, provide detailed information on university scholarships and financial aid. Highlight the different types of scholarships available, eligibility criteria, and the application process. This can significantly impact a student’s decision, as financial support can make higher education more accessible.

Organizing Engaging Activities

To make the open day memorable, organize a variety of engaging activities. Offer campus tours led by enthusiastic student ambassadors who can provide firsthand insights into university life. Arrange demonstrations and interactive sessions for different academic programs, sports, and extracurricular activities. Additionally, consider hosting panel discussions with current students and alumni to share their experiences and answer questions from prospective students.

Capturing the Moment with Photos

Documenting the open day with photos can serve multiple purposes. It not only helps in creating lasting memories but also provides valuable content for future marketing efforts. Hire a professional photographer to capture key moments, such as campus tours, faculty presentations, and interactive sessions. Consider creating a photo book of the event, which can be shared with attendees as a memento or used in promotional materials to attract future students.

Providing Follow-Up Information

The open day doesn’t end when the visitors leave. Follow-up with attendees by sending thank-you emails, additional information about programs of interest, and reminders about application deadlines. This continued engagement helps keep your university top-of-mind for prospective students and can significantly influence their decision-making process.

Ensuring Health and Safety

Health and safety are paramount concerns for students and their families. During the open day, make sure to address how the university prioritizes the well-being of its students. Provide information on campus health services, counseling, and safety protocols. Showcase your university’s efforts in maintaining a secure environment, such as 24/7 campus security, emergency response plans, and health and wellness programs. Demonstrating a commitment to student safety can reassure parents and make your institution more attractive.

Showing you’re keeping the students safe is important, but it moves into passive safety too. Take smoking and vaping – its pretty popular amongst the students in the USA. However, second hand smoke and vape can be pretty damaging. It’s why universities use vape sensors and smoke sensors to try and stop the problem – by showcasing these, you’re essentially telling people that you’re looking out for their safety on an ongoing basis. 


A well-executed university open day can significantly boost your institution’s appeal to prospective students. By planning meticulously, creating a welcoming atmosphere, using attractive signage like neon signs, highlighting academic excellence and scholarships, ensuring health and safety, organizing engaging activities, capturing the moment with photos, and providing follow-up information, you can create an impactful and memorable experience for visitors. These strategies not only showcase the best aspects of your university but also build a strong foundation for future enrollments.